How To Blog Effectively

From the SES Conference comes an interview with Lee Sherman of Intuit who reveals some tips about effective blogging.

Determining the style of your blog is so important when formulating a writing approach.  For example, Lee talks about the blog over at Mint.com which is an editorial blog in the form of an online magazine.  This type of blog is more about managing your writers than anything else.  If you are writing a personal or opinion blog, you will focus more on crafting your own content and portraying your personality through your articles.

Lee also cites that they use a lot of infographics which are great visual representations of complex content.  This is a great way to present content to your readers in a more pleasant, digestible way.

Finally, Lee provides a few great tips for managing a blog.  First and foremost, hire journalists and not marketers to write your content.  This goes along with one of the most important internet marketing lessons….focus on creating high quality, valuable content.  By creating entertaining and compelling content, you will keep readers coming back and build up a valuable audience.

You also want to promote your blog through SEO and marketing, social media, and other outlets online.  Getting the word out there about your blog is the most effective way to build up an audience.

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