Facebook Marketing 3-Step Plan

To the social media layman, Facebook can seem like an overwhelming task that is impossible to figure out.  It’s true that Facebook is one of the most powerful tools for your marketing efforts and even better yet it’s free but it’s all about how you utilize it.

This video breaks down a great 3-step plan that you can use when approaching your Facebook marketing.

The first step is tell people your Facebook page exists.  Sounds like a novel idea right?  But seriously, I’ve seen so many marketers who can’t understand why their Facebook promotions aren’t working and they aren’t promoting their page nearly as much as they should.  Don’t expect people to just stumble upon it, as with everything in marketing people need direction or a call-to-action.

Step two is to schedule your status updates.  Some people are against automation because it feels impersonal.  Think about it though, would you rather send out an automated message or nothing at all?  There is a time an a place for interaction and as long as your entire account isn’t completely automated and you are interacting with your connections, it’s ok to get scheduling out of the way.

This brings us to step 3, engaging with your customers.  This is where the true power of social media shines.  Answer questions, take surveys, promote interaction….all of these things will make your customer base stronger and will enhance your brand even further.